Tag Archives: pr

Don’t Be An On-Air Casualty

-jen farris, guest blogger Effició Radio Network OK Entrepreneurs! Listen up! After your newsworthy product or idea has been pitched to the media, and you receive the anticipated call to appear on a broadcast media outlet like television or radio, this calls for a time to celebrate!  However, pump your breaks and slow down before [...]

Real Women Show: Sarah Evans July 27 1pm

On Tuesday, July 27, at 1pm Eastern, Sarah Evans of Sevans Strategy, joins Sherese Duncan on “Real Women Real Business Real Solutions, Revealing the Soul of Business” to discuss New Media and PR 2.0. Exposure, word of mouth and credibility are the backbone of marketing especially with new media added to the mix.  Join us [...]

TIME is to MONEY as MEDIA is to NEWSWORTHINESS

-jen farris, guest blogger Effició Radio Network Ever heard the expression, “time is money”? This is absolutely true in media. Every broadcast or printed article is coupled with advertisements and every story that is pitched and placed is selected after careful consideration.

4 Quick Tips to Have a Good Interview

By Sherese Duncan, CEO Efficio, Inc. Since launching the Internet Radio Station and Real Women Show in 2005, I’ve found these 4 quick tips work well for having a good interview.  You may have heard them before, but you might need to hear them again to put your best voice forward:

How PR Has Changed with Pam Perry

April Show of the Month!  From the Real Women Archives. Pam Perry and Sherese Duncan will discuss the new rules of PR in a Web 2.0 World.  Old school is not good in the world of PR: [Audio clip: view full post to listen] p.s.  E20 Network referenced in the interview is now the Efficio [...]

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