Here are a few key questions you need to ask and answer before marketing yourself to the press.  Use your answers to convince the media to showcase your expertise:
1.    What are 3 compelling stories about your business that would interest the public?
2.    What makes your solution (not your business) better than your competitors?
3.    If your [...]

Since launching the Internet Radio Station, I’ve found these 4 quick tips work well for having a good interview.  You may have heard them before, but you might need to hear them again to put your best voice forward:
1.  Smile While You’re Speaking: To illustrate this tip, over the phone tell someone your elevator statement [...]

Listen Live. Listen Free. Listen On-Demand to Efficio Radio Network’s “Effició Live! on Friday’s” Internet Talk Show!
Hosted by Sherese Duncan, CEO of Efficio’ Inc. and her top Business Friends share business tips, explore the latest small business news and trends while providing a little business gossip sprinkled throughout.
On Friday, October 9, at 12pm Eastern,
Pink Magazine’s [...]

New Show Launching
October 9th, 2009!
Listen Live. Listen Free. Listen On-Demand to Efficio Radio Network’s “Effició Live! on Friday’s” Internet Talk Show, hosted by Sherese Duncan, CEO of Efficio’ Inc. and her top Business Friends share business tips, explore the latest small business news and trends while providing a little business gossip sprinkled throughout.
Don’t touch [...]

We’re booking dynamic guests for our new show lineup this fall.
If you have a hot topic and some interesting views to share, contact our show producer at radioshow@wern.fm.  

Tune In. Talk. Target. Take full advantage.
Welcome to Opportunity!
Since 2001, Effició, Inc has remained a resource that offers direction, advice and solutions to aggressive entrepreneurs on how to build and grow profitable cash-rich businesses.
In 2005 our media division was launched with our first installment, Effició Radio Network, who has maintained a top ten status [...]